The Hospice Shop East, in Grouville, opens this weekend and has attracted a UK creator and second-hand fashion stylist.
Jersey Hospice Care relies on income from retail, along with fundraising and events, to raise 57% of the £8 million pounds a year it costs to keep their services running.
The new store, at Holme Grown in Grouville, will be similar to their existing shops, out west and in town.
The opening will be attended by Jennifer Graham, who is affectionately known as Charity Shop Girl.
Known by her 102k Instagram followers as @charityshopgirlcsg, Jen is a confessed charity shop addict and has become a trusted voice on social media. She says that Jersey is very close to her heart.
"I'm really excited to be returning to Jersey.
"I used to live on the island, and my son was born there, so we have many fond memories.
"I’ve been following Hospice’s journey in charity retail for a few years now, having visited their shop in St Ouen in 2023. The addition of this new shop is very exciting, and I can’t wait to see it in person and meet the colleagues, volunteers and, of course, the shoppers!”
She is helping to remove the stigma associated with charity shops and helping people to find their own style amongst second-hand shopping.
Like their existing stores, the new shop promises to be a game changer for charity shopping on the island, with a modern interior.
Marcus Meadows, Head of Retail for Jersey Hospice Care, says their shops are unique spaces.
"The Hospice Shop East will really change the perception of what a charity shop looks like.
"Much of the interior has been created from recycled materials, making the project as sustainable as possible and providing the perfect showcase for pre-loved treasures.
"It's funky, we've got neon lighting, it's a great space and the product mix is as good as our other shops."
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