Alliance has struck a deal with Iceland to stock its frozen goods in the Channel Islands, keeping them available to shoppers here when the existing stores close.

The frozen food chain has announced a new franchise partnership with independent retailer Alliance, which has four stores in Jersey and one in Guernsey.

They will start stocking Iceland's ranges from next week, starting with selected Christmas products in freezers at the Braye Road outlet in Guernsey.

That store will be rebranded a 'Food Warehouse' in January, becoming the first such Iceland offering out of the UK.

The arrangement means brands such as Greggs, TGI Fridays, and My Protein will continue to be available in the Channel Islands.

Iceland currently operates 10 franchise stores in the Channel Islands, but these will close in the next 12 months as part of Sandpiper CI's sale of 38 grocery stores to Morrisons.

READ: Sandpiper sells 38 Channel Islands supermarkets to Morrisons

Iceland frozen range

Alliance frozen range before 11 November 2024

The UK giant bought the Icelands, Morrisons Daily, Checkers Xpress and Le Cocq's in Alderney, as well as six forecourts.

Andrew Bagot, Managing Director of Alliance says they are thrilled to announce the partnership with Iceland and bring their much-loved products to communities across Jersey and Guernsey.

"Together, we’re making it easier than ever for households in the Channel Islands to enjoy Iceland’s fantastic range, from everyday essentials to seasonal favourites."

Justin Addison, Iceland Foods International and Partnerships Director says partnering with Alliance is a significant step forward for the supermarket in the Channel Islands.

"We’re delighted to work with Alliance to continue providing our customers in the Channel Islands with Iceland’s range of innovative, value-driven products."