Coca-Cola in talks to return to top tier of Premier League sponsors

The Coca-Cola Company is in talks to return to the top tier of the Premier League's commercial partners after a three-year hiatus.

Sky News understands that the US-based soft drinks giant is in advanced talks to become an official partner of English football's top flight, following a previous deal which expired in 2022.

Sources said a multimillion pound agreement could be ratified at a Premier League shareholder meeting on Thursday.

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If concluded, the deal would see Coca-Cola become the official soft drinks partner of the Premier League - a partnership category which has been vacant since the expiry of the company's earlier alliance.

It was unclear on Tuesday which of the American company's brands, which include Sprite and Powerade, would be promoted through the deal.

Coca-Cola also owns Costa Coffee, one of Britain's biggest chains of coffee shops.

The drinks manufacturer has had a long association with English football, having been the title sponsor of the League Cup - now sponsored by Carabao - during the 1990s.

It was also the title sponsor of the Championship, the division below the Premier League, between 2004 and 2010.

Existing Premier League commercial partners include Guinness, owned by Diageo, and Microsoft.

The Premier League declined to comment, while Coca-Cola did not respond to a request for comment.

(c) Sky News 2025: Coca-Cola in talks to return to top tier of Premier League sponsors